Healthcare & Life Sciences
From promotional copy and websites to case study infographics and white papers, the key to successful healthcare & life sciences marketing is not only understanding your primary audience, but also the nuances of each specialty practice.
Here are a few sample pieces that illustrate this well.Biotech Case Study: From Lab to Launch
Launching a specialty drug for the first time is a monumental effort, and so is the operational transformation from biotech research firm to fully commercial operating company. Collaborative Consulting’s Life Sciences practice (acquired in 2017 by CGI) architected the transformation for this client, and as part of the marketing team we created a “Phase One” and “Phase Two” case study series: “The Bridge from Lab to Launch” to capture this successful launch and business transformation process.
Healthcare White Paper: Enterprise SEO Roadmap for Healthcare
Healthcare Success was an agency sponsor of the 2019 Healthcare Internet Conference (HCIC) in Orlando, FL, and needed a thought leadership piece to showcase their unique and deep experience with search marketing for healthcare digital marketing clients. The white paper: Enterprise SEO Roadmap for Healthcare: Your Prescription for Successful Search Marketing Frameworks, was co-written with Chris Regan, a data scientist at Healthcare Success, and was the cornerstone for their booth and promotions.
Big Pharma Case Study Infographic
Creating tangible value for IT consulting services is elusive, especially when you are working with intangible deliverables such as performance engineering. This pharmaceutical giant had an equally enormous problem: how to improve performance issues and mitigate runaway “server sprawl.” We were able to capture “lightening in a bottle” with images and messages that resonated well with prospective pharma clients with this visually impactful quick read infographic case study.
Healthcare Agency Marketing: Healthcare Success
Stewart Gandolf, CEO of Healthcare Success has marketed and consulted for over a thousand practices, hospitals and multi-billion-dollar corporations. As part of the Healthcare Success writing team, I’ve created content (blogs, whitepapers, TV, Radio, websites, etc.) for several of the agency clients, as well as helped translate some of the founder’s premium pieces (podcasts, interviews) into other marketing assets. Read the article here.
